SEO Strategy and Market Analysis

Audits Hero Image
A good SEO strategy not only outlines where to compete, but also how to win both in the immediate and mid to long-term. I help brands to understand where their target audience are, why they’re worth pursuing, what needs to go into ranking, when they will see results and how to get it done.
Let's chat

What is a Site Strategy and what is involved?

A good strategy should be informed by data, based on insights gleaned from data and over time should result in competitive advantage. I help companies to achieve all of the above in SEO
5 W’s and H Analysis?

5 W’s and H Analysis?

In the spirit of Ronseal marketing, the 5 W’s and H analysis is a shorthand for Who, Why, What, When, Where and How - analysis. The aim is to in a structured and thorough way, prompt questions that should be focus areas when looking into the data. The output is a report outlining your target customer, and how they search.
Opportunity Analysis

Opportunity Analysis

Despite my best efforts, I unfortunately do not know every query in every vertical - so one of the first steps is always to work with industry tools to find how your target audience search and where are the oppotunities.
Competitive Analysis

Competitive Analysis

With an understanding of what your target audience search and in what numbers, I then begin to assess how competitive each of the topics would be for your site to rank. Overlaying links, the types of sites showing and the intent of queries, I am able to provide high, medium and low classifications.
Plan of Attack

Plan of Attack

With your opportunity mapped and competitiveness overlayed, we can now begin creating a roadmap and prioritising tasks. I can help translate the jargon and data into tasks for your editorial, development and offsite teams, starting with the low-hanging and graduating into the competitive topics.

How the Process Works

Step 1

Understanding your business

To make the analysis relevant to your goals I start by understanding your company/organisation. In short, I need to understand what a conversion is to your business, and equally what areas are no-go’s because of both internal and external considerations.
Step 2

Collecting the data

Once I understand how things work in your organisation, I begin the desk research. What specifically happens is contingent on the agreed scope, but typically this involves using industry tools and time spent digging around to create the underlying data points we need for our analysis.
Step 3

Condensing and interpreting

After I’ve collected the data, I condense into an appropriate format and begin reviewing it for insight. As the expert I consider my responsibility to interpret the data and how Google is behaving within your industry to distil what the data is saying into actions.
Step 4

Report and next steps

The last step at this point is to create a report and discuss with the client their options. Typically with this kind of work the expected end report is agreed in the beginning, so the only surprise should be what the data says and what I glean is the best course.
Have a question about the process?
Let's Chat

FAQ's

To what extent can your training be specific to my business?

As most of the my training is already prepared, it generally is cheaper for clients to use my off-the-shelf training which depending on the topic does have sections which are interactive and can be related back to your website.

If you would however like me to tailor the training to your specific website or technology, I am more than happy to do so. I’ll of course need time to work through the materials and your website so the scope will be larger than typical

How is the training delivered?

In most cases training is split into two sections, theory and workshopping. In the theory section I work through a presentation and on occasion some live browser examples and for the workshopping I get the teams to be hands-on.

I am happy to deliver the training on premises or remote and with prior notice can record sessions for wider use.

Do you do agendas I can review before?
For all of my training workshops I have agendas and learning outcomes, which mean you can be 100% sure that what is covered is what you require.
What are your credentials?

I have been working hands-on in SEO since 2011, owning the strategy, technical SEO and offsite efforts in verticals like travel, personal finance, gambling, banking, groceries, automotive, horticulture, self-storage, charities and more.

I additionally have more than 5 affiliate websites I actively manage which have all been built from the ground up using Golang and modern web languages. I’m an alumnus of the Jump full stack bootcamp course, where I received structured training around modern web technologies and frameworks like React.

Lastly, all of my trainings are peer reviewed by experts I know and trust. I am more than happy to share details on request so that you can yourself validate the credentials and endorsements coming from each.

How to Contact Me
Drop me an email
hello@tomgregan.co.uk
Book a Meeting
tomgregan.co.uk/calendar
Visit my Contact Page
tomgregan.co.uk/contact