SEO Site Audit

Audits Hero Image
Fixing your website and installing best practices is the easiest way for both new and current site owners to impress both search engines and users.

What is a Site Audit and what is involved?

A site audit involves reviewing every page on your website to see where the issues and errors are. The output from doing one is a list of things which need fixing, which when resolved should improve your standing with the major search engines.
Site crawling

Site crawling

To make more practical finding issues on your website, I use a combination of industry standard tooling and my own arsenal of scripts to review each and every page on your website. After having crawled your website, I can then aggregate the findings and provide reports for common SEO complaints or best practices.
Template reviews

Template reviews

As most modern websites now prefer using templates and components to more practically scale creating pages, I can support through working through each of your templates - highlighting what needs fixing and what can be improved for SEO.
Search Engine Tooling Review

Search Engine Tooling Review

Most modern search engines offer a set of tools which can be used to help identify and diagnose issues. This data is invaluable, as it speaks to what specifically the search engine has found and is saying is broken. I undergo a review of the relevant tooling to find and diagnose issues, creating tickets for your developers to resolve what needs fixing.
Common issues & Future-proofing

Common issues & Future-proofing

A well consolidated website should either remove or add ‘www.’, lower case mixed or upper cased URL paths, redirect to HTTPS and add or remove a trailing slash to the end – ideally in one 301 redirect. This best practice has been commonplace in SEO for years, but is not the default way of thinking for most engineering teams even in 2024. My common issues review captures a long list of problems which if solved will make your website more resilient and will further help to prevent further issues in the future.
Report & Tickets

Report & Tickets

After all of the above audits have taken place I create a report to outline my findings and to summarise what I think should be the key areas of focus. All of the found issues are turned into prioritised tickets, which include a description of the problem, a suggested solution, acceptance criteria and where necessary any supporting documentation or tooling to help your engineering and product teams.

How the Process Works

Step 1

Crawling your website

The first step is to crawl your website and to run several scripts on cohorts of pages to further test for issues. I have a purpose built platform for handling this and can work with your teams to make sure I do not disrupt the website.
Step 2

Auditing

The majority of the time allotted for the review is spent on auditing the domain, which involves testing and reviewing almost every line of code used to make your website for how it may or may not affect your SEO performance.
Step 3

Reporting & Presentation

I collate and organise all of my findings into a jargon free report/presentation, with tickets being created so that you can forward the work onto the appropriate teams after having reviewed.
Step 4

Consultation

Whilst my site audits are meant to be comprehensive and clear enough to be handed over to your engineer(s), it remains that sometimes teams still have questions or need help with brainstorming solutions. I include with all audits 2 free post audit calls and will discount any further consultancy required.

FAQ's

To what extent can your training be specific to my business?

As most of the my training is already prepared, it generally is cheaper for clients to use my off-the-shelf training which depending on the topic does have sections which are interactive and can be related back to your website.

If you would however like me to tailor the training to your specific website or technology, I am more than happy to do so. I’ll of course need time to work through the materials and your website so the scope will be larger than typical

How is the training delivered?

In most cases training is split into two sections, theory and workshopping. In the theory section I work through a presentation and on occasion some live browser examples and for the workshopping I get the teams to be hands-on.

I am happy to deliver the training on premises or remote and with prior notice can record sessions for wider use.

Do you do agendas I can review before?
For all of my training workshops I have agendas and learning outcomes, which mean you can be 100% sure that what is covered is what you require.
What are your credentials?

I have been working hands-on in SEO since 2011, owning the strategy, technical SEO and offsite efforts in verticals like travel, personal finance, gambling, banking, groceries, automotive, horticulture, self-storage, charities and more.

I additionally have more than 5 affiliate websites I actively manage which have all been built from the ground up using Golang and modern web languages. I’m an alumnus of the Jump full stack bootcamp course, where I received structured training around modern web technologies and frameworks like React.

Lastly, all of my trainings are peer reviewed by experts I know and trust. I am more than happy to share details on request so that you can yourself validate the credentials and endorsements coming from each.

How to Contact Me
Drop me an email
Visit my Contact Page