SEO Site Planning

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Picking the right technology for your upcoming site is hugely important, and the right choices can avoid both feeling stuck and a tonne of extra work to make your website SEO friendly
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What is SEO site planning and what is involved?

Choosing the right technology and services for your website is ultimately a balancing act. You’re required to gather requirements from stakeholders across the business, all of which are able to tell you what they want and how they see it working. SEO site planning is where I can help answer what should be considered for search engines.
Consultation

Consultation

Crawling at an hourly, daily or weekly cadence is setup and run so to find and aggregate issues on the site.
SERP Standards

SERP Standards

As a reference for all engineering teams I support I share my SERP Standards toolkit – which outlines universal best practices mapped to common features. The toolkit includes recommendations for generators, linting and validating tools and any relevant documentation coming from the major search engines.
Problem statements & acceptance criteria

Problem statements & acceptance criteria

Having held two roles in Product teams I appreciate the value of a clear and comprehensive set of problem statements and acceptance criteria! As I see it, being detail orientated when scribing out the problems you want to solve and what success looks like, avoids a lot of tears when the site is live.
Technology review and recommendations

Technology review and recommendations

Whilst modern search engines are reasonably good at parsing most popular website frameworks, and conversely they tend to make accommodations to be more SEO friendly – it remains that there are still friction-points and gotchas to be conscious of. For example, does shiny framework A require 3 weeks of work to build a non-native Server Side Rendering system which would be not an issue if you went for framework B?
Future proofing quiz

Future proofing quiz

Does your new website need to support other languages or countries? No? What about if all goes well and you hit this years targets? Will different markets be a consideration? If yes, does that mean that whilst platform A has the cool button that makes the site spin and slide in, the better long-term platform is B? This is a great point to discuss future plans and I can help with laying out what needs to be considered and why.

How the Process Works

Step 1

Kick-off orienteering

I start most site planning projects getting up to speed with the intentions behind the project, noting down what’s the current scope and where possible the future subsequent projects which are expected once live.
Step 2

Problem statements, acceptance criteria and toolkits

Once I have a view of what is the scope of work for the project I can begin helping. I then move into being as exhaustive as is possible listing our best practices and SEO considerations as part of all requirements gathering work. Whilst I can make direct suggestions where necessary, my preference is to be clear about the expected inputs and outputs, as this is considerate of the engineers who want to unpick and solve business problems.
Step 3

Feedback and Quality Assurance

Assuming a typical process of content goes to designers, who then pass it to engineering, who then have it reviewed and when bug free sent live – I can help at almost every step. I can help with reviewing suggested features and layouts with the design team, adding requirements to the engineers tickets as they move from design to engineering and lastly quality assure the finished project before it is deemed fit to send live.
Have a question about the process?
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FAQ's

To what extent can your training be specific to my business?

As most of the my training is already prepared, it generally is cheaper for clients to use my off-the-shelf training which depending on the topic does have sections which are interactive and can be related back to your website.

If you would however like me to tailor the training to your specific website or technology, I am more than happy to do so. I’ll of course need time to work through the materials and your website so the scope will be larger than typical

How is the training delivered?

In most cases training is split into two sections, theory and workshopping. In the theory section I work through a presentation and on occasion some live browser examples and for the workshopping I get the teams to be hands-on.

I am happy to deliver the training on premises or remote and with prior notice can record sessions for wider use.

Do you do agendas I can review before?
For all of my training workshops I have agendas and learning outcomes, which mean you can be 100% sure that what is covered is what you require.
What are your credentials?

I have been working hands-on in SEO since 2011, owning the strategy, technical SEO and offsite efforts in verticals like travel, personal finance, gambling, banking, groceries, automotive, horticulture, self-storage, charities and more.

I additionally have more than 5 affiliate websites I actively manage which have all been built from the ground up using Golang and modern web languages. I’m an alumnus of the Jump full stack bootcamp course, where I received structured training around modern web technologies and frameworks like React.

Lastly, all of my trainings are peer reviewed by experts I know and trust. I am more than happy to share details on request so that you can yourself validate the credentials and endorsements coming from each.

How to Contact Me
Drop me an email
hello@tomgregan.co.uk
Book a Meeting
tomgregan.co.uk/calendar
Visit my Contact Page
tomgregan.co.uk/contact