Technical SEO Training

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Whilst SEOs do not need to be able to code to do their jobs, I’d argue that learning about technical concepts and web technology allows for improved problem solving and increased enjoyment from their work.

What is Technical SEO training and what is involved?

I believe dedicated training on a subject is in many ways a shortcut to what can take years to learn organically. Through dedicated training your team will be able to audit, manage and problem solve issues which are related to technical SEO.
Crawling training

Crawling training

Crawling training helps your team to understand the basics of crawling websites, including how to run a crawl, what things need to be considered so not to get blocked, how to crawl the site pretending to be Googlebot, limiting crawls to specific areas and downloading and reporting on issues once found.
A crash course in Schema

A crash course in Schema

Schema is in effect a way to indicate in the code of a page that specific bits of content mean specific things. Put simply, it’s a form of labelling where the labels have been pre-defined so that other systems can infer not only what something is, but also it’s relationship to other bits of data. My Schema training upskills teams on the theory, syntax and implementation best practices.
A crash course in HTML, CSS and JavaScript

A crash course in HTML, CSS and JavaScript

Being able to work with the languages of the web (HTML, CSS and JavaScript) is arguably a hard requirement in 2024 for anyone who is working in or near Technical SEO. This training is aimed at removing some of the fear that shows up when you see lines of code, replacing it with a familiarity and comfort towards what is happening and why.
A crash course in XPath and CSS Selectors

A crash course in XPath and CSS Selectors

Xpath and CSS Selectors are two approaches which are popular with scraping tools to target specifics areas on a page. I help teams to be able to not only find and capture values from certain places on a page, but also to run functions as they crawl – for example allowing them to transform the content they’re grabbing or count the number of matches on a page.
How modern websites work

How modern websites work

Websites are becoming increasingly more complicated and dynamic, which means solving problems related to Technical SEO has also become more involved. I can help your team to understand either general modern website technologies or the specific systems you use, in a way which is accessible and suited to the typical issues related to technical SEO.

FAQ's

To what extent can your training be specific to my business?

As most of the my training is already prepared, it generally is cheaper for clients to use my off-the-shelf training which depending on the topic does have sections which are interactive and can be related back to your website.

If you would however like me to tailor the training to your specific website or technology, I am more than happy to do so. I’ll of course need time to work through the materials and your website so the scope will be larger than typical

How is the training delivered?

In most cases training is split into two sections, theory and workshopping. In the theory section I work through a presentation and on occasion some live browser examples and for the workshopping I get the teams to be hands-on.

I am happy to deliver the training on premises or remote and with prior notice can record sessions for wider use.

Do you do agendas I can review before?
For all of my training workshops I have agendas and learning outcomes, which mean you can be 100% sure that what is covered is what you require.
What are your credentials?

I have been working hands-on in SEO since 2011, owning the strategy, technical SEO and offsite efforts in verticals like travel, personal finance, gambling, banking, groceries, automotive, horticulture, self-storage, charities and more.

I additionally have more than 5 affiliate websites I actively manage which have all been built from the ground up using Golang and modern web languages. I’m an alumnus of the Jump full stack bootcamp course, where I received structured training around modern web technologies and frameworks like React.

Lastly, all of my trainings are peer reviewed by experts I know and trust. I am more than happy to share details on request so that you can yourself validate the credentials and endorsements coming from each.

How to Contact Me
Drop me an email
Visit my Contact Page